About

Chic bridal wear for the original bride who wants to make a statement

South African brand JO MALIN stands for grace, effortlessness and self-expression. Striving for a balance of sophistication and personal style, our gowns are characterized by a fashion-forward take on bridal, combining trends with timeless styles that are appealing to all. Well-loved silhouettes contrast seamlessly with creative details and impeccable finishes in each creation, whilst highlighting the wearers individuality and fusing modern romance with an exploration of the magic world of bridal,

Our designer’s ethos is to achieve a harmonious union of texture, movement, and lightness in each garment, executed with the highest quality of manufacturing that each JO MALIN bride deserves.

Our collection is accompanied by a poem that denotes the inspiration for our designs. Words helps us come into greater attention and connection, empowering women to embrace her feelings and encouraging her to stay true to herself on her journey to become a bride.